Author Archives: Gladys Bong_S3771787

Do you think our privacy is important? If yes, how you make sure they are protected? When we talk about Internet, what is the first site you would automatically click and go first? Is the ‘Setting’ and privacy site? I will discuss on the topic of privacy and how it effects us. Privacy is aContinue reading “Privacy in Internet”

What is IMC? Integrated Marketing Communications (IMC) is the strategy that takes your department from marketing disparate functions to one interconnected approach. Moreover, IMC means integrating all promotional tools, so that they work together in peace. IMC include a lot of different processes. If you want to know more, do watch the video below to getContinue reading “WEEK 10: IMC”

Do you hear SEO and SEM before? If yes, do you understand what is the difference between both of them? SEO marketing is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEOContinue reading “SEM and SEO”

Do you all know what is IoT and Big Data? IoT also means Internet of things, refers to the billions of physical devices around the world that are now connected to the internet, all collecting and sharing data. The term IoT is mainly used for devices that wouldn’t usually be generally expected to have anContinue reading “American Express- Big Data and IoT”

Mobile marketing can defined as the art of marketing your business to appeal to mobile device users (wordstream, 2019) And also is a multi channel online marketing technique, which targeted at specific audience on devices such as tablets, smartphones or mobile applications. You ca get closer to you customer as possible. Nowadays, as technology advanced,Continue reading “ZARA Mobile Marketing”

Normally, people will evaluate products or services before they decide to try them. They will more tend to believe the positive comments. They will bring positive attitude or positive mood to the shop if the shop reviews and recommendation are positively. Word of mouth is a free form of advertisement or promotion. With the continuousContinue reading “Week 6 Idea Dissemination”

Why do people participate in social media? People motivation to use social media because of information, they may share their information to each other. People also will use for social connection such as self-expression whether it may provide the opportunity for individual to share their own review and opinion.  Other than that, people can createContinue reading “Week 3 Understanding Social Media Consumer and Digital Business Model”

Web 2.0 is the network as platform that describe a second generation of the worldwide. It is ability for people to work together and share information online. These applications are those that make the most of the advantages of that platform which are delivering software as a continually, consuming and remixing data from different sources.Continue reading “Week 2 What is WEB 2.0, Social Media?”