Mobile marketing can defined as the art of marketing your business to appeal to mobile device users (wordstream, 2019) And also is a multi channel online marketing technique, which targeted at specific audience on devices such as tablets, smartphones or mobile applications. You ca get closer to you customer as possible.
Nowadays, as technology advanced, even children have their own mobile phone. We are able to do anything on our mobile phones instead of using desktop. As you can see, people use mobile phones more than Laptop or desktop in Us. Furthermore, people always download apps to online purchase, use map apps such as Google Map and Waze when they drive, and now already have food delivery too. Companies should create a unique and adequate marketing tools for mobile phones. There have some advantages for successful apps:
• Solve a problem
• Consumers are too busy to learn; must be able to use right away that easy to use.
• Update Frequently to audience.
• Built for Native Platform
• Make a Business
• Looks like fee has won. Look for in-app purchases or premium options.
ZARA has utilized features of mobile marketing trend, and create a successful mobile app for business. Zara is an international fashion company, which products include shoes, clothing, swimwear, beauty and perfume. This company has include e-commerce in their marketing strategy. You can see models wear products before you decided to buy it. Zara mobile app provide multiple pictures of each item under different angles, customers can scroll the app to see a selected product in all available colors and size, zoom in to see texture quality, to make sure customers can get more information from mobile apps (lotasoft,2019).
Besides that, Zara also launched a new technology for its mobile app. Artificial intelligence recognizes the leg and the foots 3D position. After that, it augmented reality overlays the new shoes or sneaker on top of the existing one. Customers can point their camera at the mirror and try different shoes and sneakers models, to see how the shoes will look. They also can see is the shoes match their body shape or clothes.
In conclusion, mobile app is an effective way to improve company marketing strategy. This feature allows customers to have a more happy and enjoyable buying experience. This creates better value for the customer.
Reference:
1. https://lotasoft.com/blog/how-to-create-retail-business-zara-app/
2. https://www.supersuperagency.com/blog/retail-shoes-shopping-zara-mobile-app-concept
Bong's Blog 
Great Post! Thank you so much for sharing this post, it was so good to read and useful to improve my knowledge about mobile marketing. Does it have any disadvantages in using mobile marketing?
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Hi, there is some disadvantages to mobile marketing. However, remember that those elements of disadvantages are not really bad things. They just require us to change the way we traditionally view marketing. There are some disadvantages: Privacy issues, lack of standardization in mobile device technologies and Navigation on a mobile phone.
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This is an excellent blog! After reading your blog, I understand how mobile apps can create better value for businesses and customers.
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Hi! Thank you and I will do my blogs better in the future!
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Wow! What a great using ZARA as an example to describe mobile marketing! Thanks for this awesome post.
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Hi Joey, ZARA is very suitable for me to use in this blog because ZARA is a fashion company that uses mobile marketing successfully.
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Hi Bong. I totally agree with what you said consumers are too busy to learn; must be able to use right away that easy to use, because I’m one of them!
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Hello Stephanie! Yea that is why mobile marketing is very important for now and future!
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