Do you hear SEO and SEM before? If yes, do you understand what is the difference between both of them?
SEO marketing is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making some changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Keywords is the main point of SEO. They help Google to identify what your website is about. They ensure that your content is displayed to the right people at the right time. 50% of research consist of at between 3-4 words.
SEM, or Search Engine Marketing, which is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. There have two keys of Search Engine Marketing which are SEO and PPC, which stands for Pay-Per Clicks. SEM includes the use of paid search, for instance pay per click (PPC) listings and advertisements. In addition, SEM has advantages which are SEO allows you to display your website as a top result on the search engine results page, and online advertising lets you to send promotional content to the target audience of your choosing, SEM combines both advantages as content is both optimized for higher search rankings.
Now I will discuss Google Bert brings benefits to Google’s Algorithm. Google BERT, also called Bidirectional Encoder Representations from Transformers. It is Google’s neural network-based technique for natural language processing (NLP) pre-training. Google’s BERT Update improves how Google understands search queries. BERT analyzes search queries, not web pages.Moreover, BERT is going to improve results for voice searches and people using talk to text to search, which is crucial as “more people every day are searching using artificial intelligence (AI) assistants like Siri and Alexa.(Morgan Hennessey)
Are there any other opinion or ideas about SEO and SEM? I’d love to hear your thoughts.
References:
Bong's Blog 
Overall, I like your opinions on SEO, it is a very informative post!
What do you think of Paid Search Marketing? Do you think SEO is better than Paid Search Marketing? Since now big giant companies like Taobao are using paid search marketing.
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Thank you Patty!
Actually two of the most powerful traffic generating approaches. The biggest search engine is undoubtedly Google, which garners more than 3.5 billion searches per day; hence, most SEO campaigns aim this specific search engine. Pay-per-click marketing is a method of advertising on search engine results pages. Basically, you bid to have your ads appear in the sponsored results when someone types in a query including your keywords. In my opinion, the two are complementary to each other.
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Hi Bong, I agree with your views! I really like the keywords searching in SEO, it is really convenient to me!
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Yes, I agree with you Huey Miin! You can gain knowledge about PPC and SEO from keywords too!
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Hi, in my opinion, the SEO success factor is it can help many companies to earn money and profit in different ways in their business. SEO also can it easy to gain online customers directly to the business.
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Hi Alston, yes SEO can help to gain online customers directly to the business. Other than that, SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. Besides that, SEO also can build brand credibility and gain market share.
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Hi Bong, do you think company should focus more on SEM or SEO?
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Hi Jenny, SEO was a better long-term strategy for start-ups when you take into account things such as consumer trust into consideration. On the other hand, I will recommend SEM for the long term.
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Good jobs, Gladys, it was an interesting example and let me know more about the function of SEM and SEO.
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Thank you Hwee Teng! I’m happy that can help you from this blog!
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