What is IMC?
Integrated Marketing Communications (IMC) is the strategy that takes your department from marketing disparate functions to one interconnected approach. Moreover, IMC means integrating all promotional tools, so that they work together in peace.
IMC include a lot of different processes. If you want to know more, do watch the video below to get more insights.
IMC tools
Integrated Marketing Communications is an integration of marketing tools such as online marketing, advertising, social media, public relation, and sponsorship. Promotional tools are effective when they work together rather than in isolation. The strategy behind IMC is to create a great experience for the customers. Below are different methos:
Although integrated marketing communication require a lot of effort it delivers many advantages. It helps to move customers through different stages of their process which are before,during and after. It also helps to boots profits and sales. Moreover, IMC also enhance brand awareness, as it provides a consistency brand message to the customers.
Apple IMC campaign
I believe you probably know Apple company, which is an is is an American multinational technology company that designs, develops, and sells computer software, online services and customer electronics such as iPhone and Mac book. It also considered one of the Big For technology companies, side by side Amazon, Google, and Facebook. This company have turned to integrating their advertising efforts with other communication techniques such as direct marketing, sales promotion and event sponsorship. Here are the examples of different channels Apple used to promote its iPhone:
Billboards:
iPhone billboards are no strangers along roads and highways over the country.
You Tube:
Word of mouth marketing:
Here are one example of how the Apple company has gotten people talking about their brand accompanied by explanations and analyses.
The company uses celebrities to advertise their product. To show off the capabilities about the iPhone’s voice activated virtual assistant, Apple hired popular celebrities Samuel L Jackson and Zooey Deschanel to star in a series of videos.
These advertisement rely on stars. Showing the normalcy of celebrity life made it easy for viewers to relate to the stars and feel significant. When people have good emotions, they share.
So, do you have any successful IMC campaign examples want share with me? Please leave a comment below to let me know!
References:
Bong's Blog 
Wow, Gladys, it was a good read and interesting example!
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Thank you Eunice!!
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Hi Gladys, I also like APPLE to use different ways to promote their products. I really feel that it can increase my awareness for their every new products such as AirPods and iPhone 11 Pro Max!
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Yes, I agree with you too! Apple’s marketing is so effective. Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love.
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Hi, I have learnt more about IMC after reading this post, thank you! However, does it have any negative side?
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You are welcome😉 There are some challenges or disadvantages of IMC. A lot of homework you need to do to identify potential customers and what they find motivating. High cost, credibility problem and clutter can be classified as disadvantages of IMC.
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Wow great post! I have one campaign want to share with you too. I like the “Like A Girl” campaign. Based on the insight that more than half of women claimed they experienced a decline in confidence at puberty, the “LikeAGirl” campaign was created to empower girls during this time when their confidence is lowest and give the brand a powerful, relevant and purposeful role in this empowerment. The campaign involves multiple media such as TV, print and social media. Overall, this is a wonderful campaign!
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Thank you, Chloe! I’m happy that you share your minds with me, appreciate it!
“Like A Girl” has won 8 different awards from British charity, design and art direction. All in all, “Like A Girl” really is a successful and effective campaign.
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